Brand Marketing Strategy
- Lead brand strategy, marketing, and creative direction for clients including Bottega Veneta, Ralph Lauren, Tom Ford, and Savage x Fenty.
- Led brand strategy and communication for Bottega Veneta’s Salon 03 activation (Detroit runway + Times Square livestream) across global markets and led a team from Europe, Russia, the Middle East, and the US Market. And Ralph Lauren’s The Ralph luxury handbag launch, shaping cross-channel campaigns and social strategy.
- Develop consumer brand campaigns using audience insights, cultural trends, and competitive intelligence (AVE + NIELSEN) to drive awareness, engagement, and perception.
- Guide and mentor 5–10 strategists and creatives, ensuring content aligns with brand vision across digital, social, OOH, and live activations.
- Present strategic recommendations, briefs to clients and senior stakeholders.
