Brand Marketing Manager
- Led brand strategy and marketing campaigns focused on Diversity, Equity, Inclusion, and sustainability through TheSenduP x H&M beyond platform.
- Directed social and digital campaigns and creative teams for cohesive execution across digital, social, and paid channels.
- Shaped youth empowerment and sustainability initiatives within H&M Beyond x The DO GmbH programs.
- Led paid social advertising on Meta, optimizing performance with GA4 and Meta Ads metrics.
- Crafted brand narratives aligning fast-fashion operations with authentic sustainability messaging.
